Slogans are a memorable motto or phrase that is repeatedly referred to throughout your business or spoken by your employees. Staples’ “Easy button” or “Eat fresh”, the phrase made popular by Subway are well known examples.

A company philosophy is a little more tricky, but equally important for ALTA to fully understand your business. Perhaps a small arts and crafts store might use something like, “Our philosophy is to make sure every customer is pleasantly greeted, gets exactly what they want with ease, and leaves completely satisfied.”

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Think about the type of businesses you compete with, and what it is they do or don't do well. Competitors can be local, national or international. In addition, they can be direct if offering the exact same service or product that your business offers, or indirect when their business includes your services within a larger model. Easy examples here are mega stores like Wal-Mart or Sears who are known for encroaching on smaller companies' market shares.

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Most businesses from restaurants to doctor's offices partially rely on return business. How many of your customers are repeat customers? ALTA will employ maadfny customer appreciation tactics such as auto-mailers (e-mails and USPS), limited advertising/promotions, incentive packages and developing your follow-up contact practices.

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Visualising the next two years in six month increments offers the ability to plan for upcoming events that may affect your business. What would you like to see happen soon (6mo-2yr), as far as how and where you advertise, what types of products or services you would like featured, and growth in your customer base? Increased sales, brand recognition and event awareness require proper planning and coordination.

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The first impression someone gets from your website is arguably the most important, and should help to ensure their return. When considering the final look of your site, feel free to be creative in this section, even if it’s in describing how plain you want something! A picture is worth a thousand words, so write three to eight words here and ALTA’s designs can fill in the rest.

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The navigational menu is usually the most interacted with portion of any website. People need to know what they’re clicking and where that’s taking them. How do you want to identify the sections of your site? Typically on a 5-page website there is a homepage with contact and product / service general information, along with other pages that give further information to the audience (i.e. directions, history, products, partners, videos, pictures, calenders, etc). The words you choose here will be the names o f those sections.

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Websites today offer a larger spectrum of capability than ever before. For some, a simple point of information is enough, others require online shopping capabilities, while others still can play host to interactive features and discussion areas. Whether increasing sales or strengthening brand perception and customer loyalty, there is almost nothing a website can’t do for you.

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Website updates often vary in how often they need to be made, and also in their degree of complexity. While many websites may not need to be updated for years, sometimes exactly the opposite is the case. Even Facebook and Google employ huge teams of people to troubleshoot and improve their functionality year round.

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A solid brand will consistently use the same color combinations for improved customer recognition and brand identity. Do you sport blue and yellow polo’s to work everyday? Is your store front and interior décor heavily black, red, and white? No matter what the color scheme you have in mind, creating a design that appropriately combines colors is an integral part of any project.

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Brand identity is the way a consumer perceives you. By not considering all angles of a brand, some companies may miss out on a sizeable segment of potential consumers. These are very basic questions which only questions some of the basic necessities of a brand.

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Social networking is as old as civilization itself. Online social networking is just an extension of what people have done for thousands of years: interact with one another. By putting your business out there on the net, you’re opening up a doorway to the hundreds of millions of users across the globe who don't live near your store.

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We work to your budget, although minimum prices apply on smaller projects. Knowing your budget allows a proposal to offer the most and best possible choices so that you can maxmize your project’s effectiveness.

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The timeline helps us create a realistic release schedule that meets your needs.

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A domain registration may be bought for years at a time.

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Exactly who you pick to host your website can be a crucial part of how effectively your business runs. Host cheaply and effectively with ALTA. We offer packages to our clients to host on a network that doesn’t crash when you need it most.

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Every project is unique, and every business deserves to be represented properly. Content needs to be written, displayed, and designed well in order to avoid misconceptions and highlight the strengths of your business. We have copywriters that can create SEO friendly content for your site that reads well for both the “average Joe” and search engine spiders.

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