Slogans are a memorable motto or phrase that is repeatedly referred
to throughout your business or spoken by your employees. Staples’ “Easy
button” or “Eat fresh”, the phrase made popular by Subway are well known
examples.
A company philosophy is a little more tricky, but equally important
for ALTA to fully understand your business. Perhaps a small arts and
crafts store might use something like, “Our philosophy is to make sure
every customer is pleasantly greeted, gets exactly what they want with
ease, and leaves completely satisfied.”
Think about the type of businesses you compete with, and what it is
they do or don't do well. Competitors can be local, national or international.
In addition, they can be direct if offering the exact same service or
product that your business offers, or indirect when their business includes
your services within a larger model. Easy examples here are mega stores
like Wal-Mart or Sears who are known for encroaching on smaller companies'
market shares.
What is your strategy for building brand loyalty and customer retention?
Most businesses from restaurants to doctor's offices partially rely
on return business. How many of your customers are repeat customers?
ALTA will employ maadfny customer appreciation tactics such as auto-mailers
(e-mails and USPS), limited advertising/promotions, incentive packages
and developing your follow-up contact practices.
Visualising the next two years in six month increments offers the ability
to plan for upcoming events that may affect your business. What would
you like to see happen soon (6mo-2yr), as far as how and where you advertise,
what types of products or services you would like featured, and growth
in your customer base? Increased sales, brand recognition and event
awareness require proper planning and coordination.
Please list a few keywords you would like to represent your website.
The first impression someone gets from your website is arguably the
most important, and should help to ensure their return. When considering
the final look of your site, feel free to be creative in this section,
even if it’s in describing how plain you want something! A picture is
worth a thousand words, so write three to eight words here and ALTA’s
designs can fill in the rest.
Please list a few keywords that represent your website.
What words should we use in the main navigational menu?
The navigational menu is usually the most interacted with portion of
any website. People need to know what they’re clicking and where that’s
taking them. How do you want to identify the sections of your site?
Typically on a 5-page website there is a homepage with contact and product
/ service general information, along with other pages that give further
information to the audience (i.e. directions, history, products, partners,
videos, pictures, calenders, etc). The words you choose here will be
the names o f those sections.
Websites today offer a larger spectrum of capability than ever before.
For some, a simple point of information is enough, others require online
shopping capabilities, while others still can play host to interactive
features and discussion areas. Whether increasing sales or strengthening
brand perception and customer loyalty, there is almost nothing a website
can’t do for you.
Post short articles with pictures + videos on your site, or dedicate a full blog section, or mini-blog (under 140 characters) that syncs with your social media profiles.
Who will provide updates and maintenance to the website once it is complete?
Website updates often vary in how often they need to be made, and also
in their degree of complexity. While many websites may not need to be
updated for years, sometimes exactly the opposite is the case. Even
Facebook and Google employ huge teams of people to troubleshoot and
improve their functionality year round.
Please list any company colors or color schemes you have in mind for your website.
A solid brand will consistently use the same color combinations for
improved customer recognition and brand identity. Do you sport blue
and yellow polo’s to work everyday? Is your store front and interior
décor heavily black, red, and white? No matter what the color scheme
you have in mind, creating a design that appropriately combines colors
is an integral part of any project.
Brand identity is the way a consumer perceives you. By not considering
all angles of a brand, some companies may miss out on a sizeable segment
of potential consumers. These are very basic questions which only questions
some of the basic necessities of a brand.
Do you integrate your logo into other company materials?
Do you have an e-mail database?
Do you have coordinated e-mail campaigns?
Would you like us to create profiles or post materials for your company on any of these sites?
Social networking is as old as civilization itself. Online social networking
is just an extension of what people have done for thousands of years:
interact with one another. By putting your business out there on the
net, you’re opening up a doorway to the hundreds of millions of users
across the globe who don't live near your store.
We work to your budget, although minimum prices apply on smaller projects.
Knowing your budget allows a proposal to offer the most and best possible
choices so that you can maxmize your project’s effectiveness.
Please select an answer if your domain is registered.
Who is your website hosting provider?
Exactly who you pick to host your website can be a crucial part of
how effectively your business runs. Host cheaply and effectively with
ALTA. We offer packages to our clients to host on a network that doesn’t
crash when you need it most.
Who will provide the content for the website/project?
Every project is unique, and every business deserves to be represented
properly. Content needs to be written, displayed, and designed well
in order to avoid misconceptions and highlight the strengths of your
business. We have copywriters that can create SEO friendly content for
your site that reads well for both the “average Joe” and search engine
spiders.